Things are going down in the Bronx: Who's the baddest dude around? Pimp my ride – with the right wheels and the best duds you face your challengers as an Original Gangster in the Fight of Honor! Rule the streets!

Your responsibilities are complex: Training and game plans, building a stadium, insurance, personnel, merchandising – with real-time game calculations, complex statistics, a betting system with text messaging and winner bonuses you can show that you have the stuff it takes to be a manager!.

Take over the role of the trainer and manager of your own team!Your responsibilities are complex: training and game plans, building a stadium, insurance, personnel, merchandising – with complex statistics and prizes for the winner you can show that you have the stuff it takes to be a manager!

Upon registering, players are given control of a small town. The town's inhabitants pay taxes to the player or can be sent to gather resources instead. The game world is split into islands, each of which can support up to 16 players and their towns.