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Revisiting 15 September 2020, 13:05

author: Julia Dragovic

How Can EA Get Away With It? The Answer: IKEA Effect

EA gives us more and more extension to the Sims. They're small, but they're not cheap. Thanks to one simple trick, however, the community can't really criticize it anyway.

The IKEA effect

If you put something together, you value it more. So you've put together an expansion. You've chosen the theme, title, various elements of content. You've been involved in the creative process, you've watched groups of developers implement your whims. Votes don't always go your way, but they do eventually. Creators get excited about the whole process, and you and them, because you are also the creators – it's partly your work.

Then comes the release day – you buy the add-on at full price because you've worked on it for so long that the price seems reasonable; creators or not, you have to pay. You get exactly what you voted for, and even more, because you see this beautiful, detailed animation of a piece of clothing growing on the knitting as the work progresses. You see the mailbox heaters – isn't that cute? You can knit panda hats from the very beginning, and it was the best item of the whole pack! The size of the content to create on your own is unprecedented – so many colors, so many possibilities! Is this finally the expansion that effortlessly makes us more interested in playing older sims? (The answer is yes, definitely – and it's a huge plus for the developers). You see, of course, it's not perfect, but then what is? There are a lot of flaws, though.

In the chair, you can reminisce about embarrassing life events. - How Can EA Get Away With It? The Answer: IKEA Effect - dokument - 2020-09-15
In the chair, you can reminisce about embarrassing life events.

The content you don't produce with your sims is just ugly. You will not combine furniture with modern or even eclectic interiors, no matter what you do with the color palette. They don't even fit the furniture of from Laundry Day Stuff. Content created with older sims in mind is more suited to a children's room, but not one you'd like to have in your home. The recreational part – armchairs and couches – ironically looks like one taken from IKEA catalogues from the early 2000s. But you get four almost identical rocking chairs!

The clothes seem to again skip the male sims and the female ones... well. The prettiest two pieces – a floral crop top and trousers with beaded detailing – are quire appealing, but it's a rather juvenile outfit. Feminine hairstyle a la the sixties, which was praised in the materials by the creators, eschews the whole atmosphere, visually depriving sims of serenity. Unlocking the next things to knitting will be very quick and of course very rewarding because you will explore all the possibilities. Unfortunately, at the same time, the addition won't keep you engaged for long.

PLOPSY

One of the new mechanics is the ability to sell your works on Etsy... Plopsy. Etsy is an online space for independent artists to grow their businesses and sell their clothing, immersive Skyrim-style candles, accessories, furniture, jewelry and anything related to the wedding industry and conceivable by the human mind. Etsy sellers are almost a separate subculture.

If you're visiting the interior-design ends of Instagram, you will know profiles selling products without a website, without a store and in which orders are placed via DM. You can often purchase blankets, carpets or flowerbeds. These profiles are full of greenery, trendy interior styling, affirmation of simple living, yoga and mindfulness. And the promotion of handmade products. I'm not criticizing, though.

New skill: knitting! Rocking chairs are available in four versions: with armrest, without armrest, with pillow, and without pillow. God damn! - How Can EA Get Away With It? The Answer: IKEA Effect - dokument - 2020-09-15
New skill: knitting! Rocking chairs are available in four versions: with armrest, without armrest, with pillow, and without pillow. God damn!

Despite obvious flaws, weak and impossibly truncated content, the phenomenon of this supplement is not only that the players conceptualized it; they still create elements and accessories inside the game. And I still get the feeling that this should be an argument in favor of the content – it seems poor, because you have to do it all yourself! But that's not enough. Surely all this will make the loudest part of the community dare not criticize their own work; they may even overestimate it. Some sites will refrain from harsh criticism to avoid a wave of hateful comments (reading this sucks the energy and joy of life out of a person) – the community is a very fragile tissue, which far too often takes criticism personally. But was it worth it?

Plumbella, one of simish YouTubers, reviewing Nifty Knitting Stuff, said that these accessories could easily be part of one larger addition along with Eco Lifestyle and Tiny Living. And I kind of agree. Knitting is eco, reduces waste and definitely lowers bills. If you think about how small a diversion knitting your socks is, I think you'll agree. Nifty Knitting with Plopsy would be a great diversification of Eco Lifestyle – but it's simply not enough for a separate pack. If it wasn't for the "IKEA effect," EA wouldn't have gotten away with it.

ABOUT THE AUTHOR

Believe me, writing this doesn't come easy. Scolding Sims is like scolding a dog I've had since birth. I don't want to do it, but I do it – because I care.

Last update: 2020-09-15

Julia Dragovic | Gamepressure.com

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