At the end of this year’s first quarter CI Games, Poland-based developer of Sniper: Ghost Warrior 3, has reported a loss of almost 6 million PLN (1.6 million USD). That’s bad news for shareholders, especially since analysts expected the company would actually gain half a million PLN (about USD 134,000). CI Games’ revenue in the year’s first three months was also below expectations – PLN 3.3 million (USD 880,000) while the predictions were PLN 4.2 million (USD 1.12 million).
The reason for CI Games’ setback in Q1 2017 is the fact that the company launched a costly marketing campaign for Sniper: Ghost Warrior 3, whereas the game was released in 2017’s second quarter. However, the release of the title didn’t bring the anticipated upturn. Within the first month from the release of Sniper: Ghost Warrior 3 the company’s shares dropped by 2/3.
That, on the other hand, was caused by the poor reception of Sniper: Ghost Warrior 3, a game the company and its investors put much hope in. Unfortunately, first reviews were mostly negative, leaving the game with an overall mediocre Metascore – the situation is not much better among Steam users. The game has been most often criticized for bad technical state as well as lackluster story and dialogues.
The two previous installments of the series got mixed reviews too. That, however, didn’t prevent them from selling quite well – the first two Sniper: Ghost Warriors reached the total of 6 million copies sold. The developer believes the third game will ultimately fare similarly and that the costly marketing will pay dividents.