Dune got the green light and will appear on the world's biggest film market. Chinese censors have approved the science-fiction picture directed by Denis Villeneuve, much to the delight of the local viewers. The premiere date, however, has yet to be ascertained.
According to China Film Insider, the creators of Dune have made some choices when casting the film which will surely appeal to the Chinese audience. Chang Chen, well known in the Far East, was chosen for the role of Dr. Yueh (Crouching Tiger, Hidden Dragon). How important this market is for Americans, we found out when John Cena apologized to the Chinese for calling Taiwan a "state".
"The Republic of China, also known as Chinese Taipei or colloquially as Taiwan, has long been unrecognized by the international community. After losing China's civil war with the Communists, Chiang Kai-shek moved to the island of Taiwan, which he named the temporary capital of the Republic of China. The People's Republic of China now claims the entire island as its territory. In turn, the Taiwanese government claims to be the sole legitimate authority of the entire Chinese state - including mainland China.
In the second half of June, Warner Bros. moved the U.S. release of the film from October 1 to October 22 with major scheduling changes. At the same time, viewers in the US will be able to watch the production on HBO Max for 31 days. In China, the picture is distributed by Legendary Pictures.
A big influence on the change of the world premiere date could have had the fact that the previously planned launch on October 1 would have coincided with the celebration of the Chinese National Day. It was established to commemorate the proclamation of the People's Republic of China by Mao Zedong in 1949. The period between October 1 and October 7 is the so-called Golden Week, which is free from work - this is when cinemas fill to the brim. However, during this period there is a strange custom of limiting the screening of foreign films - all in order to ensure profits for domestic products. Penetration of the local market by foreign products has been a problem for years. China, like Japan and South Korea in their time, has been practicing economic protectionism. In the 1990s, for example, the country allowed for the screening of only 10 Hollywood movies a year.
Dune is a highly-anticipated screen adaptation of Frank Herbert's 1965 novel of the same title. The action takes place in the distant future. The house Atreides gets to rule over the planet Arrakis, where the most precious substance in the universe - mélange - is produced.