King of Retail 2

Early Access

Release Date: May 22, 2025 Early Access

Simulation, TPP, Economic, Indie Games, Singleplayer

A third-person simulation game, in which we become a manager of a retail company. In King of Retail 2 we can build stores and fill them with various goods, monitor market trends and hire employees. Our ultimate goal is to build our own retail empire.

7.7

Steam

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Ratings

 Videos: 1 

Images: 11 

King of Retail 2 is a simulation game that allows us to become the titular king of retail trade. This is a sequel of King of Retail from 2022 (released three years earlier in early access). Its development is handled by the creators of the original, namely the independent Freaking Games studio from Denmark.

Gameplay

In King of Retail 2 we watch the events from a third-person perspective (TPP).

Retail empire

During the game, we take on the role of a store manager. Our task is to transform an initially modest object into a veritable commercial empire. It largely depends on us how we will accomplish this. The game allows us to focus both on the gradual expansion of a single store (we can decide on the layout of the rooms), and to create a whole network of them, which will dominate the local landscape.

Assortment and market trends

The same applies to what we are selling. We can focus only on one type of goods (such as essentials, clothing or electronics), or create a multi-sector store where everyone will find something for themselves.

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We also have the decision on how we will display our goods. We can choose from ready-made shelves, display cases and other equipment, or adjust them to individual preferences. The icing on the cake is the ability to design our own logo and ensure a consistent visual identification of our brand.

Of course, not everything here depends solely on our whim. Given that customer satisfaction is one of our priorities, we need to keep an eye on their preferences and needs and respond to them quickly, trying to keep up with trends.

Hiring employees and developing the business

As we can see, there is a lot of work, so it's impossible to handle all of this alone. Sooner or later we have to hire a team of employees who will relieve us in certain tasks. Individual subordinates were differentiated in terms of statistics and skills, and our role in this is to maintain their motivation to work at the highest level (which is influenced by the salary or the work schedule).

All this pays off, because as the popularity of our store increases (which is evidenced by the queues forming in it), we also become richer. We can allocate the money earned for further development of our business.

Platforms:

PC Windows

Developer: Freaking Games

Publisher: Freaking Games

Age restrictions: none

Similar Games:

Supermarket Together

Gas Station Simulator

Supermarket Simulator

Features

System Requirements

System Requirements for King of Retail 2 Video Game:

PC / Windows

Minimum System Requirements:
Quad Core 2.5 GHz, 8 GB RAM, graphic card 6 GB GeForce RTX 2060, 20 GB HDD, Windows 10 64-bit.

Recommended System Requirements:
Quad Core 2.5 GHz, 16 GB RAM, graphic card 12 GB GeForce RTX 3060, 20 GB HDD, Windows 10 64-bit.

Ratings

Game Ratings for King of Retail 2 Video Game.

77%

STEAM Score

All Reviews: Mostly Positive (217)

STEAM

User Reviews Summary generated by AI

The main pros of the game

Customization and Design: Players appreciate the extensive customization options for store layouts and displays, allowing for creative freedom in designing their retail space.
Improved Graphics: Many users note that the graphics are significantly better than the first installment, enhancing the overall visual experience.
Engaging Gameplay: Some users find the gameplay to be consuming and rewarding, particularly when managing and expanding their stores.
Developer Engagement: The developer is actively involved with the community, providing updates and responding to feedback, which many players find encouraging.
Potential for Growth: There is a general consensus that the game has a lot of potential and is on the right track, especially with planned updates and features.

The main cons of the game

Early Access Issues: Many users feel that the game was released too early, lacking essential features and polish, leading to a frustrating experience.
Gameplay Mechanics: Reviews frequently mention that the gameplay loop can feel tedious and lacking depth, with some mechanics (like packing/unpacking) being described as cumbersome.
User Interface: The interface is often criticized for being confusing and not user-friendly, making it hard for players to navigate through menus and perform actions.
Limited Content: Some players express disappointment in the limited variety of products available compared to the first game, which restricts the type of retail experiences they can create.

The features or elements that are missing from the game according to users

Expanded Product Range: Users miss the variety of products, particularly electronics and clothing options, that were available in the first game.
Marketing and Promotions: Features like marketing campaigns, promotions, and sales strategies that were present in the first game are notably absent.
Employee Management Improvements: There are calls for better employee management systems, including the ability to assign tasks more effectively and provide training opportunities.
Multi-Store Management: Currently, players can only manage a single store, which limits gameplay depth; many hope for the ability to run multiple stores in the future.
Improved Customer Interactions: Players desire more engaging customer interaction mechanics, as the current system feels too simplistic and lacks the depth of the first game.

Summary

Overall, while King of Retail 2 shows promise and has many engaging features, it is still in an early access state that leaves much to be desired in terms of content, functionality, and user experience. Users recommend patience and suggest waiting for further updates before fully diving into the game.

Summary generated on: October 29, 2025

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