Microsoft's acquisition of Blizzard may have a very positive impact on the studio. The team is expected to receive more freedom of action, and its head does not rule out the return of less popular brands, including the StarCraft series.
Recent years have not been entirely successful for Blizzard Entertainment, and Actvision's management style should be considered one of the main reasons for this. In the past, the team had practically a free hand in doing what they thought was best. Unfortunately, this freedom was gradually limited until it was eventually reduced to almost nothing. Now there are chances that this will change. All thanks to the acquisition of Activision Blizzard by Microsoft.
At the end of October, two weeks after the deal was finalized, Blizzard was visited by a group of people from Microsoft, headed by Phil Spencer.
As reported by Jason Schreier from the Bloomberg Agency, during all these meetings and conversations, people from Microsoft made it clear that they are not going to tell Blizzard what to do. Indeed, they prefer to rely on their judgment and are mainly interested in helping the studio's employees realize their creative visions.
Mike Ybbara stresses that first he will need people who are able to create something new and good in the universe of StarCraft. Under Activision, RTS games were considered too unprofitable to invest in, which caused many of the most experienced developers specializing in the genre to leave Blizzard. Ybbara didn't say so explicitly, but it's possible that the next installment of the brand will be a different type of game. Alternatively, the studio may simply hire specialists in real-time strategies.
Recall that Blizzard became part of Activision in 2008. For a long time the studio operated as an independent entity. This began to change at the end of the past decade. Bobby Kotick pushed to cut costs and significantly accelerate the pace of game development. This resulted in the exodus of many veterans from the studio, including its president and co-founder Mike Morhaime.
Microsoft has a different approach. For the past decade, the conglomerate has given acquired studios a lot of leeway, so one can expect the same with Blizzard.
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Author: Adrian Werner
A true veteran of the Gamepressure newsroom, writing continuously since 2009 and still not having enough. He caught the gaming bug thanks to playing on his friend's ZX Spectrum. Then he switched to his own Commodore 64, and after a short adventure with 16-bit consoles, he forever entrusted his heart to PC games. A fan of niche productions, especially adventure games, RPGs and games of the immersive sim genre, as well as a mod enthusiast. Apart from games, he devourers stories in every form - books, series, movies, and comics.