Pat Gelsinger, CEO of Intel, makes things clear in an interview with PC World. There's only one CPU market leader and that's Intel. The company's problems and AMD's highes CPU sales share since 14 years are to be a thing of the past. The new Alder Lake processors, or 12th-gen Core series, and server models (Sapphire Rapids) will only confirm this:
“And yeah, AMD has done a solid job over the last couple of years. We won’t dismiss them of the good work that they’ve done, but that’s over with Alder Lake and Sapphire Rapids”.
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Developing a good CPU is only part of the whole process. The company wants to dominate the market in every respect, betting not only on performance but also on availability, one of the biggest problems in the new tech world lately. As Pat Gelsinger points out, Intel has taken care of that as well:
“Intel is back. These are the best products in their category. We have the best supply situation. We have the best quality software assets. The most respected, venerable technology brand in the industry."
The issue of supply stability and production capacity can be somewhat controversial because Intel has secured it by elbowing its way into the market. It has, for example, reserved a large part of its 3mm chip production for TSMC, which is scheduled to start in 2022, restricting access for competitors.