„I love REPO” trend is so big that Malcolm Todd reacted to it

REPO is a hit among players. No wonder that the game has found its place in social media, too. The „I love REPO” trend is so big that the singer Malcolm Todd reacted to it.

Dawid Lubczynski

1

Source: R.E.P.O, developer: semiwork

Games have long stopped to be just entertainment, they are part of the culture. So, no wonder that regularly one of them contributes to the viral trend. And although R.E.P.O, as this production is referred in this case, is a multiplayer horror, it can entertain both players and those watching the gameplay to tears. “I love REPO” is a trend that is becoming more recognizable every day. Beyond the obvious affection for this game, there is more at stake here. Want to find out what's hidden under this slogan?

The popularity of "I love REPO" trend

Although horror games should usually scare potential players and viewers, the genre can also be a source of many funny moments, especially when it comes to a multiplayer mode. REPO is one of such titles. While the core gameplay involves collecting valuable items and avoiding monsters lurking at every turn, friends can make it hilarious. The potential for this type of games to go viral is enormous, as the “I love REPO” trend shows. But what's really behind it?

Two players with the nicknames Just.CSmallz and PresidentLloyd were recording their gameplay in REPO. At one moment, the first of them started singing Malcolm Todd’s song called Chest Pain (I Love). The situation looked very comical. The players themselves probably did not anticipate the trend to spread so widely. There are even animations depicting it. That’s not all, more surprisingly, even the creator of the song in question, Malcolm Todd, referred to the video itself, where he combines Just.CSmallz's singing and then adds his own.

This example shows how games can also have a positive impact on the recognition of artists from other entertainment genres. While Malcolm Todd was already known to a wider audience, this viral certainly helped him gain even more recognition. Not only to him, but also to the previously mentioned two content creators. The popularity of the trend will also positively affect the recognition of the game. That's why it's especially important to watch out for ripoffs, as they flood onto mobiles and consoles.

R.E.P.O.

February 26, 2025

PC
Rate It!
Like it?

1

Dawid  Lubczynski

Author: Dawid Lubczynski

He completed his first degree studies in journalism. His adventure with Gamepressure began in 2019 when he undertook the difficult art of writing complex game guides. Over the years, became a specialist genre; in his spare time, he reads about mixtures that will help him reduce stress after the thousandth death at the same stage of the game. A huge fan of fighting games (Tekken) who regularly participates in tournaments.

Take-Two CEO explained why we've been waiting almost 16 months for new GTA 6 trailer. He said when we can expect it

Previous
Take-Two CEO explained why we've been waiting almost 16 months for new GTA 6 trailer. He said when we can expect it

We may not play PoE 2 for free in 2025. Devs avoid promises as upcoming big update was „extremely stressful”

Next
We may not play PoE 2 for free in 2025. Devs avoid promises as upcoming big update was „extremely stressful”