„I love REPO” trend is so big that Malcolm Todd reacted to it
REPO is a hit among players. No wonder that the game has found its place in social media, too. The „I love REPO” trend is so big that the singer Malcolm Todd reacted to it.

Games have long stopped to be just entertainment, they are part of the culture. So, no wonder that regularly one of them contributes to the viral trend. And although R.E.P.O, as this production is referred in this case, is a multiplayer horror, it can entertain both players and those watching the gameplay to tears. “I love REPO” is a trend that is becoming more recognizable every day. Beyond the obvious affection for this game, there is more at stake here. Want to find out what's hidden under this slogan?
The popularity of "I love REPO" trend
Although horror games should usually scare potential players and viewers, the genre can also be a source of many funny moments, especially when it comes to a multiplayer mode. REPO is one of such titles. While the core gameplay involves collecting valuable items and avoiding monsters lurking at every turn, friends can make it hilarious. The potential for this type of games to go viral is enormous, as the “I love REPO” trend shows. But what's really behind it?
Two players with the nicknames Just.CSmallz and PresidentLloyd were recording their gameplay in REPO. At one moment, the first of them started singing Malcolm Todd’s song called Chest Pain (I Love). The situation looked very comical. The players themselves probably did not anticipate the trend to spread so widely. There are even animations depicting it. That’s not all, more surprisingly, even the creator of the song in question, Malcolm Todd, referred to the video itself, where he combines Just.CSmallz's singing and then adds his own.
This example shows how games can also have a positive impact on the recognition of artists from other entertainment genres. While Malcolm Todd was already known to a wider audience, this viral certainly helped him gain even more recognition. Not only to him, but also to the previously mentioned two content creators. The popularity of the trend will also positively affect the recognition of the game. That's why it's especially important to watch out for ripoffs, as they flood onto mobiles and consoles.