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News video games 26 April 2021, 15:31

author: Milosz Szubert

Techland Registers Dying Light 2 Stay Human Trademark [UPDATED]

Techland has registered the Dying Light 2 Stay Human trademark. Its classification may suggest that it refers to some form of online gameplay. So far, however, nothing has been officially confirmed.

Update

As we learned unofficially from sources close to Techland, "Stay Human" is the marketing slogan that will accompany the game's advertising campaign. It can be compared to the slogan "Good Night, Good Luck", which in turn was used for the first game. In this sense, the words "Stay Human" may appear on the game's box, exactly as they did for the prequel, but that doesn't mean it's an official subtitle, at least for now. This also mean it's not a separate game.

Original message

Polish studio Techland is still hard at work on Dying Light 2, the sequel to the first-person zombie action game from six years ago. Unfortunately, so far we don't have any new official reports about it. However, it doesn't mean that no interesting things have happened around the game recently. Techland registered - both in the United States and Europe - the trademark "Dying Light 2 Stay Human". You can find the relevant applications and their statuses here and here.

Techland Registers Dying Light 2 Stay Human Trademark [UPDATED] - picture #1
In the world of Dying Light, staying human, literally and figuratively, is extremely difficult.

So far, it is not officially known what "Dying Light 2 Stay Human" refers to. It may just be a simple advertising slogan that can be found on new posters and trailers. However, the classification of the trademark in Europe may attract attention. It has been assigned to categories 9 and 41. Here is a description of the latter:

"Provision of on-line computer games; Providing on-line video games; Entertainment services; Providing on-line information in the field of computer gaming entertainment; Providing information on-line relating to computer games and computer enhancements for games; Electronic game services provided by means of the internet; Internet games (non-downloadable); Providing online entertainment in the nature of game tournaments; Online interactive entertainment; Online game services through mobile devices."

This might therefore suggest that the phrase "Dying Light 2 Stay Human" is related to some form of online gameplay. But what's the truth? We should find out soon.

As a reminder, Dying Light 2 is coming to PC, PlayStation 4, PlayStation 5, Xbox One and Xbox Series X/S. According to current plans, the title is expected to debut later this year.

  1. Dying Light 2 - official website
  2. Techland - official website
Dying Light 2

Dying Light 2

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