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News hardware & software 01 July 2021, 13:20

Price Tag for Our LinkedIn Data Revealed

The data of 700 million LinkedIn users has gone up for sale. This is another such case, and the way the data was obtained and the price for the entire database should raise many eyebrows.

LinkedIn is unlikely to regard 2021 as a successful year. First, in April, the data of 500 million users of the service was put up for sale, which was reported by the largest media in the world, including CNN. Just two months later an offer was made to buy a package containing data from 700 million accounts, or 92% of LinkedIn's users. The price? A measly $5,000..

The package offered for sale contains a range of potentially sensitive data:

  • Email address;
  • Name;
  • Telephone number;
  • Residential address;
  • Geolocation data;
  • User login and profile address;
  • Professional experience and education;
  • Gender;
  • Usernames of connected social media users.
Price Tag for Our LinkedIn Data Revealed - picture #1
Announcement of the sale of data of 700 million LinkedIn users. Source: Restore Privacy.

As LinkedIn points out in an official statement, no private user data was stolen and there was no security breach. So how did such detailed information end up in the hands of hackers? Well, they were publicly available and it was the users themselves who published them.

RestorePrivacy conducted an investigation and found that the hackers scraped the data from LinkedIn using its API, which is a legitimate channel for communication with external apps or plugins on the websites. The data obtained in this way was expanded with information from other sources. The authors from RestorePrivacy contacted the seller and found out the price for the chole package, amounting to $5000.

Price Tag for Our LinkedIn Data Revealed - picture #2
Restore Privacy editors contacted the hacker to find out the price of 700 million users' data. Source: Restore Privacy.

$5000 for such a gigantic database may seem surprisingly low. However, it does not differ significantly from the market reality - according to CyberNews the April database with 500 million accounts was offered for sale for 7000 dollars. From a hacker's perspective, a single user means little, and the increasing capabilities of hardware and the speed of Internet connections make huge databases, analyzed and used in an automated way, increasingly popular.

Web scraping - what is it?

Web scraping is simply collecting publicly available data in an automated manner, e.g. names and email addresses of university employees or article titles on news portals. The more uniformly the data is presented (e.g. according to a strictly followed template), the "cleaner" the database, requiring less effort in organising the information.

Web scraping is often frowned upon because the data is usually used for ethically dubious or outright illegal activities. The simplest example of harmful activity is scraping email addresses, building a huge contact database and then sending spam (or rather selling the database to interested parties, as in the case of LinkedIn data).

Konrad Sarzynski

Konrad Sarzynski

He has enjoyed writing since childhood and always dreamed of writing his own book. He just never expected it to be a scientific monograph. He recently earned a doctorate in urban development, and is also working in scientific publishing, where he manages several journals and cares for the quality of the papers published there. He began his adventure with Gamepressure in late 2020 in the Tech department. He became heavily involved with the tech newsroom, and for a brief moment even ran it. Currently, he keeps an evening and weekend shift in the Tech section, and contributes to journalistic texts during the day. If a picture has a bad caption in a review, it's probably his fault. He has been playing since forever, and also likes to talk a lot. In 2019, he decided to combine both passions and started streaming on Twitch. A small but remarkable community has formed around his channel, which he considers one of his greatest achievements. He also has a cat and a wife.

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