Steam Becomes Call of Duty's Secret Weapon; MW2 Sells Like Hot Cakes
CoD: Modern Warfare 2 has already earned a billion dollars. The game recorded the best debut in the history of the series, and there are many indications that the return on Steam played a big role in this achievement.
On October 28, Call of Duty: Modern Warfare II debuted on the market. Activision Blizzard's just-released financial report included some interesting information on the game's financial results.
CoD: Modern Warfare 2 launch best in series, Black Ops 2 defeated
The latest installment in the series proved to be a huge hit.
- Revenues from CoD: Modern Warfare 2 surpassed $1 billion within 10 days of release (after three days it was $800 million). This makes the game the fastest earning installment of the series. The previous record holder was Call of Duty: Black Ops II from 2012, which took 15 days to clear that mark.
- In the first ten days after its release, fans played more than one billion matches in CoD: Modern Warfare 2 and collectively spent more than 200 million hours playing.
- The billion-dollar result in 10 days is also this year's best debut in the entertainment industry, including not only games but also movies.
Modern Warfare 2 is a renaissance for the CoD brand, also thanks to Steam
Activision Blizzard also boasted that CoD: Modern Warfare 2 is selling twice as fast as the last few hits in the series. No details were provided, but the way the statement was phrased leaves no doubt that this is not just about last year's Call of Duty: Vanguard, which turned out to be a financial disappointment.
Of course, gamers have been waiting longingly for CoD: Modern Warfare 2, as Infinity Ward's previous game enjoyed a lot of respect. Industry experts believe, however, that the brand's return to Steam played a large role in the success of this year's installment.
The series returned to Valve's service this year after a five-year hiatus - after the 2017 release of Call of Duty: WWII all subsequent installments were released only through Battle.net. CoD: Modern Warfare 2 instantly became the most popular installment of the brand in the history of Steam. Its current activity record stands at 263,174 concurrent users. The previous record holder was Call of Duty: Black Ops III with 63,681 simultaneous players.
Recall that beyond PC, Call of Duty: Modern Warfare 2 is also available on PlayStation 4, Xbox One, PlayStation 5 and Xbox Series X/S consoles.
