Activision Makes a Fortune on Mobile Games; Diablo Immortal Definitely Helped
Activision Blizzard makes its money mainly from mobile games. In the second quarter, they brought the company more than half of its total profits, more than PC and console games combined.
Source: blizzard.gamepress.com
Activision is a well-oiled money-making machine, although some games from under its banner do not generate the kind of profits that management would hope for. Speaking of the publisher's games and the revenue associated with them, such big titles as games from the Call of Duty or Diablo series, available on PC and consoles come to mind, but it turns out that last quarter Activision made more money through its games for phones than all console and PC games combined.
Activision makes money from mobile games
As reported by TweakTown, last quarter Activision scored its biggest profits from mobile titles, mainly such as Diablo Immortal, Call of Duty Mobile and Candy Crush Saga. In fact, more than half of the money raised, or 51% of total revenue in the second quarter of 2022, came from mobile titles, rather than console or PC games. This gives a total of about $831 million in earnings from mobile games. Meanwhile, console games brought in about $376 million and PC titles $332 million. Activision also earned $105 million from esports.
"We expect to continue to provide ongoing content for our various franchises. We will also invest in opportunities that we believe can drive growth over the long term, including continuing our advertising initiatives and investments in mobile titles," said Bobby Kotick, CEO of Activision Blizzard
King turns a profit, and Diablo Immortal goes like a storm
Also noteworthy is how big profits are recorded by games from Activision-owned King. Titles such as the iconic Candy Crush Saga and Farm Heroes, have brought in as much as $680 million. Also not to be forgotten are Diablo Immortal, which is usually mentioned in the context of microtransactions, and therefore money. Admittedly, the game is often criticized, but this does not change the fact that earns very well. Immortal also enjoys great popularity among players, as evidenced by the fact that the game has been downloaded already more than 30 million times. The title recorded 10 million downloads in a week, which is a phenomenal result.
