Diablo Immortal's Earnings Pick Up Steam Thanks to China
Diablo Immortal presses on, despite criticism. The game, hated by many for its ubiquitous microtransactions, has become a real money-making machine. After its release in China, Blizzard's game broke the magic barrier of $100 million in revenue.
Diablo Immortal is a true phenomenon that many people do not understand. The game debuted on June 2 and immediately became a salt in the eye of a lot of players, as evidenced by their ratings of the iOS version on Metacritic, averaging at just 0.4 (on a 10-point scale). This was caused by the microtransactions present in this free-to-play game. A peculiar curiosity in the whole affair is the fact that the title is still making money. A lot of money.
According to analysts at Sensor Tower, after only eight weeks on the market, players have managed to spend more than $100 million in Diablo Immortal, which places Blizzard's game among the top of smartphone and tablet titles. Below you can see the chart, according to which the only game to have broken this barries sooner is Pokemon GO.
It should be noted at the same time that Sensor Tower's calculations apply only to the mobile version of Diablo Immortal. Arguably, the result would have been much higher if the analysts had also taken into account the PC release.
Interestingly, the aforementioned result is due in no small part to China - in connection with the alleged censorship, Diablo Immortal made its debut on the local market only on July 25. So far, the biggest revenue streams have come from the US, South Korea and Japan, but given the popularity the game enjoys in the East, it won't be long before all three get some serious competition in terms of revenue.
