author: Bart Swiatek
IKEA Releases Furniture Catalogue Inspired by Animal Crossing: New Horizons
IKEA Taiwan has created a furniture catalogue using images from Animal Crossing: New Horizons. The publication is complementary in nature - it contains images reproducing arrangements from the main catalogue in the game.
IN A NUTSHELL:
- The Taiwanese branch of IKEA created a catalogue referring to Animal Crossing: New Horizons;
- The publication accompanies the main catalogue and contains illustrations reproducing its arrangements in the game.
IKEA Taiwan has decided to create a furniture catalogue for 2021, based on Animal Crossing: New Horizons. The publication is complementary - it contains illustrations that reproduce rrangements known from the main catalogue in the game (roughly, as much as possible). You can find a dozen or so images from this curiosity on Facebook (a few selected are posted below).
It is worth noting that this is not the only attempt to use the extraordinary popularity of Animal Crossing to advertize products of a completely different kind. The authorities of the American football club Detroit Lions have already come up with a similar idea - the meeting schedule for 2020 was presented in the form of a gameplay video.
Of course, such actions are not a coincidence - the latest installment of Animal Crossing, or New Horizons, is a global phenomenon (so far customers have purchased 22.4 million copies of this title) and one of the games that have driven the sensational sales of the Nintendo Switch console in recent months.
