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News hardware & software 15 March 2022, 13:23

author: Arkadiusz Strzala

Microsft Tests Ads in Windows 11 File Explorer

One user of the Windows Insider program noticed an ad in the Windows 11 file explorer window. Fortunately, this is just testing - I don't think anyone outside of Microsoft thinks this would a good idea.

IN A NUTSHELL:
  • Microsoft may be considering displaying ads in the Windows 11 Explorer window;
  • OneDrive ad in the test version of the system (Windows Insider).

How about ads in Windows 11 Explorer? It probably wouldn't be met with an enthusiastic reception (to put it mildly). So imagine what a certain member of the Windows Insider program must have thought upon seeing a OneDrive ad in the file explorer window of the test version of the system.

Microsft Tests Ads in Windows 11 File Explorer - picture #1
Advertising in the Windows 11 file explorer window. source: Twitter / Tero

This situation was described Bleeping Computer. I repeat - this is the test version of Windows 11, available only in the Insider program, so there is no clear reason for concern yet. It is (was?) probably just a test of a new feature, which allows for displaying additional information in the system window.

"It's a good thing I'm using the Files app and not system explorer if they want to start displaying ads there," wrote Kory's Bagel on Twitter

It seems that seeing the negative reactions, Microsoft has withdrawn from this idea, because the team from Bleeping Computer was unable to reproduce this situation. Even if the Redmond giant were to consider advertising in windows, it is quite possible that it would only apply to its own products.

This is not the first attempt to introduce ads in this form. Microsoft has previously tested displaying text advertising the free edition of Office on an additional bar in WordPad. This solution was visible also only for participants in the Insider program and, as is often the case in such cases - did not come into use.

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