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Ads Poping Up in Assassin's Creed are a 'Technical Issue,' Ubisoft says

Kamil Kleszyk, 24 November 2023, 07:32

Following criticism leveled at Ubisoft for ads appearing during gameplay in Assassin's Creed: Odyssey, the company is defending itself, claiming that a „technical issue” was to blame.

Game Developers Join Forces; Ultimatum For Unity And Protest By Turning Off Adds

Adrian Werner, 17 September 2023, 22:50

A group of mobile developers has turned off Unity's ad system in their games in protest of changes to the terms of use for the company's engine.

Starfield's Unusual Promo Campaign; 1001 Worlds to be Found on Billboards

Kamil Kleszyk, 30 August 2023, 15:38

With the upcoming release of Starfield, Bethesda has launched an interesting promotional campaign for its RPG.

Ads in Xbox Game Pass Games; Microsoft Experiments

Kamil Kleszyk, 19 May 2023, 15:57

Although the issue of in-game ads has quieted down somewhat in recent months, Microsoft is still considering introducing them. The company is also debating the use of a solution known from the PlayStation Plus service.

Live From PS5 Video Celebrates PlayStation 5's Return to Stores

Zuzanna Domeradzka, 30 January 2023, 16:50

Sony is advertising the PlayStation 5 with an interesting commercial spot and announces that buying the console is to be „even easier.” Check out the well-known game characters in the video.

Fake Reviews, Influencers and Toxic Marketing Examined

Kamil Kleszyk, 24 May 2022, 13:03

The U.S. Federal Trade Commission plans to tighten regulations on posting fake positive reviews online to sell products or services, including video games.

Ads in Free Xbox Games?

Krzysiek Kalwasinski, 19 April 2022, 18:33

Microsoft is said to be working on tools that will enable developers of F2P games to allocate ad space in their titles.

Microsft Tests Ads in Windows 11 File Explorer

Arkadiusz Strzala, 15 March 2022, 13:23

One user of the Windows Insider program noticed an ad in the Windows 11 file explorer window. Fortunately, this is just testing - I don't think anyone outside of Microsoft thinks this would a good idea.

Nike Advertising in Roblox

Milosz Szubert, 19 November 2021, 13:52

Nike has created so called Nikeland in Roblox, where players can take part in various mini-games. The move is aimed at advertising the brand.

Kratos, Nathan Drake and Aloy Are in the Game - PlayStation Advertises Champions League

Paul Musiolik, 02 November 2021, 21:28

Sony has used its most popular characters to advertise the Champions League. Kratos, Nathan Drake, Ratchet and Aloy all help out players on the field.

Twitter is Testing Ads in Comments

Jacob Blazewicz, 14 October 2021, 12:55

Ads as comments on posts is Twitter's new idea, which the service will be testing in the coming months.

Changes in Chrome May Restrict Ad Blockers

Adrian Werner, 02 October 2021, 21:54

Google has announced a timetable for moving away from the Manifest V2 spec. Its abandonment may cause big problems for ad blocker developers.

Far Cry 6's New Commercial has Explosions, Shootouts and... Crazy Rooster

Hubert Sledziewski, 28 September 2021, 20:37

Far Cry 6 will debut next week. In a bid to heat up the atmosphere ahead of the game's release, Ubisoft has unveiled Chicharron's Escape, a wacky TV commercial, in which the guerrillas are led into battle by an incredibly brave rooster.

Star Citizen Ads Were Misleading? Player Reported Them to ASA

Damian Gacek, 05 September 2021, 18:11

Star Citizen certainly stirs many emotions - from admiration to irritation and even indignation. This time, one of the fans decided that he's had enough of the game's opaque advertising policy and decided to do something about it.

TV Ads in PC and Console Games? Yes, But Only With Player Permission

Jacob Blazewicz, 07 July 2021, 20:09

The possibility of the appearance of commercials straight from television in games on PC and consoles through the platform PlayerWON is not an inconvenience, but giving power over this type of advertising into the hands of players. At least that's what Simulmedia says in a new article.

TV-like Ads Coming Soon to PC and Console Games

Jacob Blazewicz, 02 July 2021, 14:08

Electronic Arts, Hi-Rez Studios and other publishers will be able to display advertising spots in their games. All thanks to the playerWON platform from Simulmedia.

Cyberpunk 2077 Blade Runner Ads Mod Will Make You Like Ads

Filip Wegrzyn, 23 June 2021, 16:44

The final version of the Cyberpunk 2077 Blade Runner Ads mod, which completely replaces the ads in Night City with thse known from the Blade Runner movies, was released on the popular modding platform

Google to Stop Targeting Ads Using Web Browsing History

Michael Kulakowski, 03 March 2021, 21:46

Google is making big changes to its existing business model. The company has announced that it will stop selling ads that use users' search and browsing history. The existing solutions will be replaced by new data collection techniques that are based on anonymous information covering large groups of Internet users.

Facebook Ad Advertises User Tracking

Arkadiusz Strzala, 01 March 2021, 14:03

Facebook has released an ad video that attempts to warm up the image of ad tracking. It is mainly aimed at Apple device users and related to the introduction of App Tracking Transparency.

Check Out the Best Commercials From Super Bowl 2021

Adrian Piotrowski, 08 February 2021, 14:50

During this year's Super Bowl we got to see ads from such brands as Amazon, Cadillac, Doritos and Jeep.

TikTok has a Plastic Surgery Ad Problem

Bart Swiatek, 11 January 2021, 16:13

Since October last year, more than 120,000 videos devoted to plastic surgery, especially rhinoplasty, have appeared on TikTok. Some of them are ads of plastic surgeons who bypass the platform's restrictions. Content of this type is very popular among teens, which is a concern for experts.

Director of Thor: Ragnarok Invites To World of Dreams Inspired by Xbox

Milosz Szubert, 07 December 2020, 20:36

Microsoft has released a new video advertising the Xbox Series X console, called Lucid Odyssey. It was directed by the well-known New Zealand director Taika Waititi, and starring youtuber and streamer MoonLiteWolf.

YouTube Will Display Ads in All Videos

Bart Swiatek, 23 November 2020, 13:44

YouTube has made changes to the terms and conditions of the platform, as a result of which ads will be displayed in all videos, regardless of the choice of the content creator and participation, or lack of thereof, in the YouTube Partner program.

London Metro Station Celebrates the Launch of PS5

Milosz Szubert, 18 November 2020, 22:32

The Oxford Circus station of London metro has changed its entry signs to ones inspired by PlayStation controller buttons. This was done for tomorrow's launch of PlayStation 5 in the UK.

CD Projekt RED Spends Millions on Cyberpunk 2077 Ads in New York City

Paul Musiolik, 06 November 2020, 12:58

A huge Cyberpunk 2077 ad appeared on Times Square. CD Projekt RED is spending millions on marketing.

New Ad Compares PS5 Launch to Conquest of Space

Bart Swiatek, 28 October 2020, 20:34

Sony has released the launch ad for PlayStation 5. It is quite a bold advertisement - it compares to the console's launch to exploration of space.

New Keanu Ad for Cyberpunk 2077

Jacob Blazewicz, 19 October 2020, 22:30

Another commercial for Cyberpunk 2077 has been released online. On it, Keanu Reeves is asking us an important question about our adventure in Night City.

Burger King's PS5 Ad Confirms Sound on Console Booting

Bart Swiatek, 13 October 2020, 13:25

Burger King released an online ad that refers to PlayStation 5, with sound that is likely to accompany the booting sequence of the console. This matches an earlier leak showing the booting of PS5.

Keanu Reeves Advertises Cyberpunk 2077 on New Teaser

Jacob Blazewicz, 01 October 2020, 14:10

The NBA finals brought with them a new teaser of Cyberpunk 2077, featuring Keanu Reeves.

PS5 Advertisement Claims Play Will Have no Limits

washi, 14 September 2020, 22:05

PlayStation 5's advertising campaign is in full swing - Sony released a new spot today. The Edge is designed to show that play will have no limits.

Here's a Wacky Japanese Commercial of New Crash Bandicoot

Agnes Adamus, 14 September 2020, 21:52

Crash Bandicoot 4: It's About Time got quite a unique advertisement in Japan. In the ad we see a person dressed up as the title character, dancing with his family of three to the rhythm of characteristic music.

Here's Why Netflix Doesn't Need Ads

Bart Swiatek, 09 September 2020, 14:21

In a recent interview, Netflix co-founder Reed Hastings revealed why his platform does not need ads. The businessman believes that the model used by his company offers more stable revenues and greater potential for growth.

EA in Retreat After Player Criticism - Advertising Scandal in UFC 4

Milosz Szubert, 07 September 2020, 17:29

Electronic Arts decided to turn off the ads in EA Sports UFC 4, which appeared for a few moments at the beginning and end of replays. This is the result of a storm caused by the players on the Internet.

Facebook Will Earn Less on iOS 14 as Our Data Will be Better Protected

Bart Swiatek, 27 August 2020, 17:59

Facebook reported that the changes that Apple plans to introduce in the iOS 14 operating system could contribute to a very significant decrease in revenues from Audience Network advertising. It may turn out that further offering it on Apple's platform will be pointless.

Streamers are Mad After Being Used by Marketers

Bart Swiatek, 21 August 2020, 12:14

Ogilvy marketing agency prepared for its client - Burger King fast food chain - a campaign which was based on smuggling ads into transmissions of popular streamers. A plug-in created by Streamlabs was used for this purpose, which enables text to be translated into speech and published as short, personalized messages from plegers during the stream.

PS5 Commercial - Welcome to the World of Immersion

Milosz Szubert, 20 August 2020, 20:40

An ad for PlayStation 5 was released on the web. It first leaked from Hungarian source, but a few hours later it will was also officially displayed in other countries.

Facebook and Instagram Will Enable Blocking of Political Ads

Bart Swiatek, 10 July 2020, 13:19

American Facebook and Instagram users have been given the opportunity to block advertising related to politics, elections and social issues.

Users Report Samsung Galaxy Smartphones are Getting Flooded With Ads

Mateusz Popielak, 01 July 2020, 14:27

More and more users of Samsung Galaxy smartphones complain about the large number of ads. They appear in many of the deafault apps.

Google Will Pay Fine, as French Court Upholds Ruling

Bart Swiatek, 22 June 2020, 15:34

Google will have to pay a fine of 50 million Euros for violating user privacy and improperly obtaining permission to display personalized ads. The ruling concerns a case from January, last year.

Browser Earned Money Without Users Knowing

Mikolaj Laszkiewicz, 08 June 2020, 11:56

The Brave web browser generated money by swapping links typed in by users with its own.

Fewer Ads in Chrome and Bookmark Grouping

Arkadiusz Strzala, 15 May 2020, 13:18

Google has revealed plans to introduce to Chrome a limit of resources that can be used by ads on website. This is to reduce battery consumption and transfer.

Google's Ads Earned Billions in Last 3 Months

Mateusz Popielak, 29 April 2020, 15:27

In the first quarter of 2020, the Alphabet group, which includes Google, recorded an increase in YouTube revenue. The difference is over 30% compared to last year.

Facebook Doesn't Give up Advertising on WhatsApp

Bart Swiatek, 27 April 2020, 11:11

It seems that Facebook has not abandoned its plans to introduce ads to WhatsApp. The company wants this type of content to be personalised using data obtained on its social website.

Facebook Will Ban Some of the Coronavirus Medicine Ads

Bart Swiatek, 26 February 2020, 14:47

Facebook has announced that it intends to ban several advertisements of COVID-19 coronavirus medicine, which are said to spread fear and play on user emotions. The company does not want the website to be used for disinformation and making money from the commotion associated with this epidemic.

Chromium-based Browsers Will Start Blocking Ads in Videos

Bart Swiatek, 06 February 2020, 13:33

The Coalition for Better Ads announced in a press release that it has developed a new standard for short video advertising. Chromium-based browsers, starting with Google Chrome in August this year, will implement solutions to force changes on website administrators.

Microsoft Tests New Ads in Windows 10

Peter Doron, 22 January 2020, 13:25

The Insider program is testing another format of advertisements in Windows 10. This time it is about banners in WordPad, encouraging the use of Office Web Apps.

Atmospheric Advertisement of Star Wars Jedi: Fallen Order on X019

Christian Pieniazek, 14 November 2019, 21:14

Electronic Arts presented an atmospheric ad for Star Wars Jedi: The Fallen Order, which will launch tomorrow on PC, PlayStation 4 and Xbox One. The video was released at this year's X019.

Google Bans Advertising of Untested and Experimental Treatments

Milosz Szubert, 09 September 2019, 17:13

Google has announced bans for advertising of medical products and therapies that have not been adequately researched and proven to be effective. This has met with the approval of the medical community.

Google Assistant in U.S. Starts Displaying Ads

Bart Swiatek, 08 April 2019, 14:55

The latest update of the Google Assistant has the program displaying ads in response to some user queries. Whether the feature will make it to all language editions of the Assistant remains to be seen.

Google Won't Block Ad Blockers

Bart Swiatek, 18 February 2019, 14:00

Google decided to withdraw from the planned changes to the Chromium engine, the technology behind the Chrome browser, which were to prevent users from employing ad-blocking browser plugins.