Developers of PUBG: Battlegrounds are joining the ranks of publishers interested in NFTs and the metaverse. Krafton announced a partnership with Naver Z to "develop a new Web 3.0 and NFT project."
Krafton prepares metaverse on Unreal Engine
- Krafton is to be responsible for developing a user-generated content (UGC) tool and building a "high-quality virtual world powered by Unreal Engine";
- While Naver Z (creator of Zepeto, the largest metaverse platform in Asia) will take on the service management and community aspect.
That's how HyungChul Park, in charge of Krafton's Web 3.0 team, summed up the two companies' plans:
“By combining KRAFTON’s existing technologies and research on how to build scalable Web 3.0 creator-driven ecosystems with NAVER Z and ZEPETO’s experience and capabilities, we’re confident we can build a high-quality UGC-driven open metaverse that stands apart from other services and vitalizes the global creator economy through NFT technologies.”
NFT is generating a lot of excitement
- Krafton is another developer openly expressing interest in NFT. The question is for how long, as many of the previous "enthusiasts" of this technology have withdrawn after a harsh reaction from Internet users. This includes not only game developers (e.g. Electronic Arts and Team 17), but also the actor Troy Baker;
- Among the supporters of this concept remains Ubisoft. The French publisher also met with unfavorable reaction from players after announcing its plans, but assumes - according to Nicolas Pouard, Ubisoft's head of blockchain - that the users do not understand the benefits of NFTs.