The Price of Nintendo Switch Won't Change
Nintendo CEO announced that there are no plans to reduce the price of the Switch console. The company does not want to reduce the value of this hardware platform in the eyes of customers.
While discussing the latest financial results, Nintendo CEO Shuntaro Furukawa answered several questions from investors and journalists. Asked about the possible price reduction of the Switch console, he said that there were no such plans.
As Furakawa explained, Nintendo wants to maintain the high value of its products in the eyes of consumers and sell them at current prices as long as possible. Let us remind that when the Switch console was launched in 2017, it costed USD 299, and this amount has not been reduced so far.
The reluctance of Nintendo to reduce prices can also be seen in the games. The Legend of Zelda: Breath of the Wild was one of the launch titles of the console and is still sold at full price today.
The lack of plans to reduce the price of Nintendo Switch is not surprising, because even without it, the console does an excellent job. Recently, the company boasted that its sales exceeded 41.6 million copies. In addition, there is a simplified variant available on the market in the form of Switch Lite, whose main advantage is lower price ($199.99).
Of course, Nintendo's strategy may change next year with the release of PlayStation 5 and Xbox Scarlett. We would not be surprised if the company decided to reduce the prices of both Switch console variants in order to compete with the new platforms.
