Another Big Publisher Plans Price Hikes Starting as Early as November
Ubisoft is the next company to raise the price of its biggest games to $70. The publisher's first more expensive game will be Skull and Bones.
Source: Ubisoft.
Another company has decided to raise the price of its biggest games. It is Ubisoft, which has announced that its AAA titles will be sold for $70.
- The first game to launch at this price is expected to be Skull and Bones, which will be released on November 8, this year.
- It should be noted that the price tag of Ubisoft's games applies only to the publisher's largest productions. The company still intends to release cheaper items.
- For example, next year's Assassin's Creed: Mirage is expected to provide approx. 15-20 hours of fun and therefore will launch at a price of $49.99 on PC
Ubisoft is not the first publisher to decide to raise the prices of its games. The trend was started by Take-Two Interactive - in 2020 NBA 2K21's price rose to $69.99. This decision was met with negative reaction from the players, but this did not prevent the game from achieving great success. Once blazed, the trail was quickly followed by imitators - prices were later raised by Sony, Electronic Arts, Activision Blizzard and Square Enix.
Initially, such a price hike was extended only to next-gen console releases. However, this is also changing. Square Enix has begun to do so on PC as well. The publisher has taken a beating from gamers after the prices of the PC editions of Fantasy VII Remake Intergrade and Forspoken were set at $69.99. However, this did not result in a change of decision. So, unfortunately, we can expect that sooner or later $70 will also become the standard on PC. For example, that's how much you have to pay for Call of Duty: Modern Warfare II, while Call of Duty: Vanguard and Call of Duty: Black Ops Cold War launched on PCs priced at $60.
