YouTube is fighting platform spam. This could mean the end for „AI slop”
YouTube wants to better detect repetitive and mass-produced content. This could mean fighting the AI spam that has been uploaded on the platform.
YouTube is flooded with repetitive content generated by artificial intelligence. These materials could have just landed on the platform's radar. According to the latest YouTube rules update, content that can be considered spam will be more effectively detected. This will affect how the YouTube partner system works and the creators who are part of it or want to join (via The Verge).
YouTube may be fighting AI spam
According to the information provided by YouTube, the new rules will come into effect on July 15th. So far, there has been a brief information on this matter:
In order to monetize as part of the YouTube Partner Program (YPP), YouTube has always required creators to upload "original" and "authentic" content. On July 15, 2025, YouTube is updating our guidelines to better identify mass-produced and repetitious content. This update better reflects what "inauthentic" content looks like today.
The post sparked the imagination of internet users, especially the last sentence. Currently, inauthentic content is referred to as "AI slop." Most likely, everyone who uses YouTube has come across videos with cliched content, AI voice narration, and computer-generated images.
On X, the official YouTube profile clarified what the upcoming changes are all about, which will take effect in a few days:
To be clear, we’re not introducing a new YPP policy. This is a minor update to our long-standing “repetitious content” guideline. We regularly update and evolve our policies based on the content on YouTube, and this update is to clarify that this policy includes content that is mass-produced or repetitive, which is content viewers often consider spam.
In response to the devs' questions about policy updates, YouTube published a relevant article. There was pointed out that the platform is not introducing new rules, just adding something to the existing ones. Two examples were also given when a given channel is treated as mass-producing content:
- A channel publishing stories in which only superficial differences occur;
- A channel publishing a series of slides with the same narration.
This update could help to stop AI from monetizing low-value content, which could lead to a decrease in their presence on YouTube. Recently, the platform also started cracking down on ad blocking again.
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Author: Zbigniew Woznicki
He began his adventure with journalism and writing on the Allegro website, where he published news related to games, technology, and social media. He soon appeared on Gamepressure and Filmomaniak, writing about news related to the film industry. Despite being a huge fan of various TV series, his heart belongs to games of all kinds. He isn't afraid of any genre, and the adventure with Tibia taught him that sky and music in games are completely unnecessary. Years ago, he shared his experiences, moderating the forum of mmorpg.org.pl. Loves to complain, but of course constructively and in moderation.
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