High sales of Assassin's Creed: Shadows in the U.S. didn't protect Ubisoft from a drop in share price
Assassin's Creed: Shadows is one of the top five best-selling games in the US this year. However, that's not enough to protect Ubisoft from stock market declines.
According to the information provided by Ubisoft, Assassin’s Creed: Shadows is doing really well. The studio regularly boasts an increasing number of players, which, according to the latest announcement, has already reached a total of 3 million. We have now learned that the game is selling well in the USA, but it is still not enough to protect the company's shares from dropping.
Good Shadows sales in the USA
As reported on Bluesky by analyst Mat Piscatella, Shadows ranks among the top five best-selling games of this year in the USA in terms of revenue. Among them (in this case, based on data from February) were also such titles as Monster Hunter: Wilds, Kingdom Come: Deliverance 2, and Civilization 7.
Besides making it into the top five, Shadows also achieved the second-highest revenue in the first week of sales among all games released in 2025. In a similar period, only Monster Hunter: Wilds performed better, which should not be a surprise considering the title's huge success.
Drop in stock price
A few days ago, Ubisoft announced the establishment of a subsidiary that will control several brands, and a huge portion of it will be bought by Tencent. This resulted in a rise in stock prices on the stock exchange, but the positive situation didn't last very long.
In a day, Ubisoft's stock prices in the US, UK, and France markets fell by at least 11.8%. For instance, in the UK, the opening price of the shares was €12.5, and at the close it was already €11.19. In France, the decline was a bit greater, reaching 12.06% (bringing the price to 11.16 euros).
This decline completely offset the growth that Ubisoft recorded the day after it announced its collaboration with Tencent. The company remains in an unfavorable situation, and the significant popularity of Shadows doesn't help much. This fact was previously pointed out by one of the analysts, who stated that the game might not be the "hit that Ubisoft desperately needs."
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Author: Martin Bukowski
Graduate of Electronics and Telecommunications at the Gdańsk University of Technology, who decided to dedicate his life to video games. In his childhood, he would get lost in the Gothic's Valley of Mines and "grind for gold" in League of Legends. Twenty years later, games still entertain him just as much. Today, he considers the Persona series and soulslike titles from From Software as his favorite games. He avoids consoles, and a special place in his heart is reserved for PC. In his spare time, he works as a translator, is creating his first game, or spends time watching movies and series (mainly animated ones).
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