28% of EA Profits Comes From FUT (FIFA) and Other Ultimate Modes
Electronic Arts has just revealed that more than a quarter of the company's profits for the previous fiscal year came from selling Ultimate Team packs in FIFA and other EA sports titles.
It is safe to say that Ultimate Team is by far one of EA's biggest money-making machines. However, you may not even realize how much of the company's profits are generated by this mode. According to the company's report for the previous fiscal year (ended March 31), as much as 28% of the total income came from the UT. This amount includes income not only from FIFA but also from other EA sports productions where Ultimate Team (Madden NFL, NHL) is present.
Electronic Arts informed only that a "significant part" of it comes from FIFA, but we didn't learn what the exact amount was. As we all know, Ultimate Team has recently become one of the cornerstones of the company's business model.
This "surprise mechanics" is controversial all over the world. The chances of EA giving up this type of lootboxes are small and it's hardly surprising, since the profits from selling packs in the game are higher than the profits from selling the game itself (FIFA sales are responsible for only 14% of the total income in the previous financial year).
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Author: Paul Wozniak
Part of the editorial team since 2019, he started as a news writer and now works mostly on video content. Currently, he is mainly interested in RPG, soulslike and metroidvania games, but he has also devoted a large part of his gaming life to multiplayer. In games, he mainly values complex character development mechanics and freedom of action, and tries to look at the covered titles from different perspectives. He has also been running his YouTube channel since 2023.
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