„They don't even notice that prices have gone up.” Analyst on who is really buying AAA games today
The analyst believes that AAA games are mainly bought by wealthier players today. Poorer people are leaning toward subscriptions and free-to-play titles.
video games
Martin Bukowski
November 14, 2025
63% of US players buy at most two games a year. Industry’s foundation lies in the hands of a small elite
Most gamers in the US buy just one or two games a year. Only a few make a purchase at least once a month, but they drive the market.
video games
Martin Bukowski
October 8, 2025
Young people are drastically cutting spending on games. „A dangerous sign for gaming's future”
Young adults are significantly cutting spending on video games, which analysts say could bode poorly for the future of the gaming industry.
video games
Jacob Blazewicz
August 11, 2025
How to contact Visa and Mastercard if you want to protest censorship of games on Steam and itch.io
They are taking our video games away. Steam and itch.io have been forced to make changes. But there are a few ways you can make your voice heard.
other
Matt Buckley
August 1, 2025
GTA 6 and Switch 2 set to push gaming industry to record heights. Meanwhile, gamers are playing fewer and fewer games
The value of the video game industry is expected to exceed $90 billion in the coming years. Meanwhile, the average gamer is playing fewer and fewer titles.
video games
Maciej Gaffke
April 9, 2025
Gamers love older games and favor PCs over consoles. More than 900 million people already play on rigs
Research by the Newzoo agency shows that PC gamers spend most of their time playing old games.
video games
Adrian Werner
March 20, 2025
A major London analyst company predicts a stagnating PC market and rising console sales
London-based analyst group GlobalData believes the PC market will stagnate, while revenues from the console segment will more than halve by 2030.
video games
Jacob Blazewicz
March 6, 2025
Games Bring Generations Together; Their Fans Are 85% of Internet Users
Newzoo's new report is further proof that video games are no longer the domain of only the youngest generations.
video games
Jacob Blazewicz
September 2, 2024
Tencent's Acquisition of Techland the Biggest Deal of 2023 in Poland. We Know the Estimated Price
Polish Techland cost Chinese Tencent a hefty sum. We learned the estimated value of the high-profile deal of the last year, thanks to which the gaming giant became the majority shareholder of the studio.
video games
Maciej Gaffke
January 11, 2024
Boxed Games are Now Only 5% of Market; Almost Ceased to Exist on PC
On PC, boxed editions of games are almost non-existent. This is according to a summary of the market in 2023, which was prepared by GamesIndustry.biz.
video games
Jacob Blazewicz
December 21, 2023
Good News for Global Gaming Market; 2023 Will End on Positive Note
The gaming market is growing strong. The increase in its value compared to last year is a good omen for the future.
video games
Adam Adamczyk
August 9, 2023
Games For 'Hardcore Gamers' Form Increasingly Small Part of the Market
A report revealing the shape of the US gaming market can lead to surprising conclusions. In particular, the progressive disparity among the major branches of the industry seems particularly interesting.
video games
Adam Celarek
June 20, 2023
Hogwarts Legacy and PS5 Saved European Gaming Market
In the first quarter of this year, Hogwarts Legacy saved the European game market from huge declines. The PlayStation 5, on the other hand, was the only console whose sales increased in the past months.
video games
Adrian Werner
April 19, 2023
Analyzing Financial Performance of Biggest Gaming Companies in 2022
The beginning of March is a time of financial summaries in the gaming industry. Major companies listed on the world's stock exchanges have just released their results for Q4 2022, and we analyze the data.
Opinions
Maciej Jalowiec
March 15, 2023
Gaming Market Loses Despite Player Number Growth; We Have an Idea Why
The gaming industry has significantly increased its reach over the past two years. As a result, there are more and more players every year. At the same time, the value of the market has shrunk significantly in 2022, making the situation complicated.
video games
Wiktor Szczesny
November 22, 2022
PC Game Market in Japan Doubled in 3 Years
PC games are doing better and better in Japan. Revenues from the segment have doubled in just a few years.
video games
Adrian Werner
November 7, 2022
Journey Devs Admits Live-service Games are Best for Developers
Co-creator of the iconic Journey, Jenova Chen from thatgamecompany studio, says that working on live-service games is much less stressful than on a classic titles. It also allows for a healthy work-life balance.
video games
Hubert Sledziewski
August 2, 2022
$65 Billion in 6 Months; Mobile Market Breaks Record
The mobile market has slowed down, but still managed to set another record. Users (including gamers) continue to spend billions of dollars on apps in App Store and Google Play.
video games
Jacob Blazewicz
July 14, 2022
Fake Reviews, Influencers and Toxic Marketing Examined
The U.S. Federal Trade Commission plans to tighten regulations on posting fake positive reviews online to sell products or services, including video games.
video games
Kamil Kleszyk
May 24, 2022
Second Largest Acquisition of Gaming Industry Finalized; Take 2 Owns Zynga
Take-Two has announced the finalization of its $12.7 billion acquisition of mobile game company Zynga.
video games
Kamil Kleszyk
May 23, 2022