Champagne was opened at Blizzard Entertainment HQ. The latest expansion for World of Warcraft, despite sixteen years since the launch of the base game, has become the fastest-selling PC game ever. Developers have announced that within the first day after the release, the expansion has been bought by over 3.7 million players from around the world.
WoW: Shadowlands has thus defeated the current record holder. Interestingly, it was another hit game by Blizzard, namely Diablo III, which was bought by 3.5 million people on release day in 2012. However, this is not the end of good news for the American developer, who in recent years suffered big public image losses. Shadowlands has breathed new life into venerable WoW, more than any expansion released in recent years.
The publisher boasted that in the last few months before the release of the add-on, the Asian and Western WoW servers recorded the highest number of active subscribers in ten years. No other expansion has attracted so many fans. During this period, twice as many people played WoW as last year. Gamers also spent an unlisted amount of time exploring the virtual world.
Undoubtedly, this success was largely due to the COVID-19 pandemic and the prolonged lockdown, which confined many people in their four walls, encouraging them to return to Azeroth. The coronavirus was also one of the main reasons for Shadowlands' record sales. This result is unlikely to be repeated with the release of another add-on.
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- World of Warcraft - official website