2K Games Continues Development of PGA Tour 2K; Signs Deal With Tiger Woods
2K Games and HB Studios (responsible for PGA Tour 2K21, among other things) have signed a deal with Tiger Woods. This will be the athlete's first collaboration since parting ways with EA in 2013.
IN A NUTSHELL:
- 2K Games and HB Studios have signed a deal with Tiger Woods;
- Under the agreement, the athlete will lend his image and cooperate in the creation of golf games developed by the companies;
- It marks Woods' return to sports games.
Tiger Woods is returning to the video game industry after eight years. 2K Games announced (via Kotaku) that, together with HB Studios, known for their work on numerous golf simulators (including PGA Tour 2K21), they have signed an agreement to use the athlete's image.
As part of the partnership, 2K will be able to use Woods' name in all golf-themed games it publishes. Additionally, the athlete will serve as an executive producer and consultant for the PGA Tour 2K series. This means we can expect that the next installment of the series will already use Woods' image.
At one time, Tiger Woods was the face of the PGA Tour series developed by EA. In 2009, there was a lot of controversy surrounding the figure of the popular golfer - facts about his affairs, among others, came to light. The scandal had a negative impact on sales of games signed with the sportsman's name (via Hollywood Reporter), which led to the end of cooperation in 2013. Electronic Arts completely abandoned the series in 2015, after releasing one part signed with Rory McIlroy's name.
