Trading virtual items in Counter-Strike is a vein of gold for Valve. Players spent nearly $1 billion on this alone in 2023.
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Counter-Strike 2 is a free-to-play game, but its massive popularity as an online shooter makes it a lucrative opportunity for its developers. According to the report, Valve was supposed to earn $980 million just from selling CS case keys.
This information comes from data collected by CSGOCaseTracker.com, which has been tracking the market for virtual items in Counter-Strike for years.
The platform also provided some other data, showing the popularity of specific series and times when players were particularly active in opening cases. Most of them were opened on April 25 (6.6 million), as a result of the release of the Anubis Collection, as well as the official announcement of Counter-Strike 2 on March 22.
Valve saw a particularly profitable period from late March to mid-May, as well as in October following the September premiere of CS 2. The end of 2023 still fared better than its beginning, even after the frenzy of opening cases had subsided. In fact, it was the best CS result since August 2022 (via CSGOCaseTracker).
It should be noted that the report only covers Counter-Strike. It's true that Team Fortress 2 isn't as popular as CS (mostly because Valve has effectively abandoned further development of the game). Nevertheless, it's still one of the most frequently played titles on Steam.
This is also a paradise (or hell) for virtual traders. It's enough to say that over the past 24 hours, players have bought nearly 24,000 standard case keys and continue to purchase (or rather acquire through trading) items in TF2 for ridiculous prices (it's also worth mentioning DOTA 2, although most of the in-game items are non-tradable).
So it can be assumed that Valve is making over a billion dollars annually solely from case trading. It's no wonder that CS remains the apple of the developer's eye.
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Author: Jacob Blazewicz
Graduated with a master's degree in Polish Studies from the University of Warsaw with a thesis dedicated to this very subject. Started his adventure with gamepressure.com in 2015, writing in the Newsroom and later also in the film and technology sections (also contributed to the Encyclopedia). Interested in video games (and not only video games) for years. He began with platform games and, to this day, remains a big fan of them (including Metroidvania). Also shows interest in card games (including paper), fighting games, soulslikes, and basically everything about games as such. Marvels at pixelated characters from games dating back to the time of the Game Boy (if not older).