author: Zuzanna Domeradzka
Sony Enters Strategic Partnership With Korean Giant to Conquer New Market
Sony Interactive Entertainment is launching a partnership with Korea's NCsoft. The partnership is to focus on the mobile market and „push the boundaries of gaming even further.”.
Today we learned that Sony Interactive Entertainment has entered a new partnership. The Japanese giant is starting a partnership with South Korean publisher and game developer NCsoft. According to the CEOs of both companies, this is a strategic move that will be used in "various business areas."
It appears that Sony is thus preparing the ground to try its hand in the mobile market. Indeed, the press release detailed NCsoft's technological potential precisely in the mobile gaming sector. According to Jim Ryan, CEO of Sony:
"The partnership with NCsoft supports our strategy to move beyond consoles and expand PlayStation's reach to a wider audience.. Like SIE, NCsoft shares a similar vision of creating high-quality, impactful entertainment experiences for gamers around the world, and we are pleased to be working together to push the boundaries of gaming even further."
NCsoft's portfolio includes a number of productions specifically for mobile devices (including Lineage W or Aion: Legions of War). However, it is not excluded that the partnership with Sony will include new games for PlayStation consoles in the MMO genre, for which the Korean giant is best known - let's mention the popular Aion or Guild Wars and Lineage. Currently, the company is working on, among other things Throne and Liberty.
It is worth mentioning that information that Sony is in talks with NCsoft has already appeared in July, this year. At the time, MTN Korea reported that the Japanese were pursuing partnerships with several other Korean companies: Pearl Abyss (Black Desert Online), Com2uS (Skylanders: Ring of Heroes) and Neowiz (Lies of P). Each of these publishers has experience in the mobile game market, which is another indication that Sony is preparing something in this regard. Perhaps we will see ports of PlayStation exclusives or their spin-offs for Android and iOS devices soon.