IN A NUTSHELL:
- The price of character cloning in WoW Classic has been lowered from 35 euros to 15 euros;
- The service enables you to make a copy of a character that you will be able to play in the Burning Crusade Classic expansion while keeping the character in the Classic Era version;
- According to some players, the initial price was intentionally inflated.
Blizzard Entertainment announced a price cut for so-called character cloning in WoW Classic. We're talking about a service that enables you to copy your character to play in Burning Crusade Classic while keeping the avatar on the old level on the Classic Era server (game version 1.13). For this privilege we will now have to pay 15 euros, and not - as previously reported - 35 euros.
"This service – providing a player with a second copy of a character in a different game – is new for us. Our original concept of the value of this service was largely based on how we price other optional items and services. We want players who choose Classic Era realms to feel as though their choice comes with the possibility that they’ll be able to build relationships and guilds with other players they can count on.
However, over the last week or so, we’ve gotten a very large amount of feedback from the community, and we’ve decided to lower the price. A lower price will likely still accomplish our goals with the new service, while allowing many more players to explore the option of playing characters on both Classic Era and Burning Crusade Classic realms.
After careful consideration, we’ve decided to lower the price of a cloned character in WoW Classic to €15 (Ł12). You’ll see the lower price in-game when the service becomes available next week."
It is worth noting that using the service is not required to enjoy the Burning Crusade Classic expansion – the player will be able to choose whether he or she wants the character to remain in the world known from patch 1.13 or level up further with the content from the expansion.. The choice will be made individually for each of your characters. So nothing will stand in the way of exploring BCC with one avatar and leaving the other in the world before the next Burning Legion invasion.
Character cloning price cut - community reaction
The community has reacted vividly to the price cut. Some players have expressed gratitude, but there's no shortage of disgruntled users either. In fact, some believe that Blizzard Entertainment has used a foray here - a sales technique called "door-in-the-face". It involves making an initial offer with an inflated price, which will almost certainly be rejected, so that the next, more reasonable, will be accepted more kindly.
"Seems to me it was less of a cash grab and more of a disincentive (to use the service - ed.).
I doubt they want to keep any more classic servers alive than they absolutely have tom" notes coolerbrown.
"The fact that they were able to decrease it this much, shows how much they thought a bunch of suckers we were originally.
Still don't think this should be a chargeable service. I do shit like this in work if you submit a support ticket for free," writes BitZlip.
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- World of Warcraft Classic - official website