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How Much Might GTA 6 Cost? Take-Two Chief Suggests Current Game Prices are Still Very Low

Maciej Gaffke, 15 November 2023, 02:32

The head of Take-Two, owner of Rockstar Games, has spoken out about video game pricing, which he says is too low. He also revealed his idea of what game pricing should look like.

GTA Movie Not Worth It Because Games Earn Much More, Says Take-Two Boss

Kamil Kleszyk, 10 November 2023, 07:02

While the vision of a live-action movie based on the Grand Theft Auto series sounds tempting, we shouldn't set our sights on the iconic brand getting a big or small screen adaptation in the near future.

How Make NPC Interactions in GTA 6 Really Interesting and Fun? Strauss Zelnick Has an Idea

Kamil Kleszyk, 09 November 2023, 08:11

Take-Two's CEO sees a lot of potential in artificial intelligence. AI can positively influence interactions with NPCs in games, among other things.

Take 2 CEO Clearly on GTA 6 Debut

Kamil Kleszyk, 29 August 2023, 16:37

Take-Two Corporation CEO Strauss Zelnick was asked directly when GTA VI will be released. What was the answer from the CEO of the company, which Rockstar Games reports to?

Red Dead Redemption Port Price is 'Commercially Accurate', Take-Two Chief Says

Adam Adamczyk, 09 August 2023, 14:33

Strauss Zelnick believes that $50 is an accurate price for the announced Red Dead Redemption port. The head of Take-Two interactive also addressed the lack of a PC version.

When Will We Play GTA 6? Take-Two Teases Fans Again

Kamil Kleszyk, 09 August 2023, 14:20

As part of its latest financial forecasts, Take-Two Interactive appears to be hinting at a possible release window for Grand Theft Auto VI.

Rockstar Wants Perfect GTA 6, Take-Two CEO Has no Doubts

Jakub Tarchala, 24 May 2023, 15:40

Rockstar wants GTA VI to be the perfect game, no matter how long it takes to make it, according to Take-Two's CEO.

Take-Two CEO on Rising Game Prices: 'I Don't See Any Objection From Players'

Kamil Kleszyk, 19 May 2023, 12:57

Prices for video games, especially AAA titles, have skyrocketed in recent years. Interestingly, Take-Two Corporation CEO Strauss Zelnick says he doesn't see any objection from customers on this issue.

AI Won't Replace Humans, Take 2 Chief Believes; Company Bets on New IPs

Adrian Werner, 19 May 2023, 12:37

Take-Two Interactive's CEO sees potential in the use of AI in game development, but believes that artificial intelligence will not replace human creativity.

AI Won't Make a Better GTA 6, Take-Two CEO is Sure of That

Krzysiek Kalwasinski, 07 February 2023, 17:52

Strauss Zelnick has commented on the possible impact of artificial intelligence on the issue of game development. In his opinion, AI by itself will be at most an aid to developers.

Take-Two Claims Microsoft's Activision Deal is 'a Good Thing for the Industry'

Adrian Werner, 12 October 2022, 14:20

The CEO of Take-Two Interactive has nothing against Microsoft's acquisition of Activision Blizzard. He even thinks it will be good for the entire industry.

Take-Two CEO Claims GTA Trilogy Definitive Edition is a Success

Przemyslaw Dygas, 19 January 2022, 12:52

According to Strauss Zelnick, the CEO of Take-Two, the release of GTA: The Trilogy - The Definitive Edition was a success. The bundle is said to have done a lot of good for the company.

GTA Like Bond for Take-Two; Series Could Live for Decades

Damian Gacek, 14 November 2021, 20:09

Strauss Zelnick, CEO of Take-Two Interactive, compared the GTA series to James Bond movies. He believes it is brand with the potential for an equally long life. Fans, however, may be worried by his approach to releasing subsequent installments.

Xbox Game Pass has 30 Million Subscribers, Claims Take-Two's CEO

Adrian Werner, 30 September 2021, 14:05

Take-Two Interactive's CEO has spilled the beans and revealed how many subscribers the Game Pass service currently has. The number is impressive.

Take-Two CEO Still Doesn't Believe in Game Pass

Przemyslaw Dygas, 03 August 2021, 12:46

Take-Two's CEO once again commented on services such as Xbox Game Pass. Strauss Zelnick still doesn't believe in the success of this distribution model.

Take-Two's CEO on Pandemic's Impact on Games: „This Change is Permanent”

Gabriela Sicinska, 23 May 2021, 19:27

The pandemic changed the gaming industry forever - Take-Two's CEO Strauss Zelnick commented on the past financial year in an interview with Gameindustry.biz.

Gamers are Ready to Pay $70 for a Game, Claims Take-Two's CEO

Przemyslaw Dygas, 08 March 2021, 14:16

Strauss Zelnick, the CEO of Take-Two, believes that game price hikes are a necessity. Moreover, according to him, gamers were prepared for such changes.

GTA 5 on PS5 and XSX - Take-Two CEO Believes the Remaster Makes Sense

Adrian Piotrowski, 04 March 2021, 19:34

Take-Two Interactive CEO Strauss Zelnick spoke on the company's policy of releasing refreshed versions of video games and the imminent release of GTA 5 on next-gen consoles.

Take-Two CEO Says AAA Games Should be Polished Before Release

Adrian Piotrowski, 09 February 2021, 17:17

Take-Two Interactive CEO Strauss Zelnick spoke out on the recent controversy caused by the failed launch of Cyberpunk 2077, among other things, and praised Rockstar Games' workflow.

Take-Two's CEO Doesn't Believe in Game Pass Subscriptions

Jacob Blazewicz, 06 November 2020, 18:17

The CEO of Take-Two Interactive has spoken again about services like the Xbox Game Pass. Strauss Zelnick does not believe in this type of subscriptions can gain popularity, but, as he says, the final decision will be made by the players.

Take-Two's CEO: „We Didn't Waste Money on VR.”

Milosz Szubert, 17 September 2020, 17:41

During an interview for Protocol, Strauss Zelnick, CEO of Take-Two, spoke quite skeptically about VR. He said he was happy that he hadn't shared the huge enthusiasm for the platform for years and „didn't waste any money on it”. He is also not convinced about gaming in the cloud.

Take-Two's CEO Defends Increased Game Prices

Michael Kulakowski, 16 September 2020, 20:17

Take-Two Interactice's CEO, Strauss Zelnick, is fiercely defending the higher prices of next-gen console games in an interview. This should come as no surprise, as his company was the first to start exploring the ground, selling the more expensive edition of NBA 2K21, with access to PlayStation 5 and Xbox Series X versions after the release of both systems.

Rockstar is Not Planning Any More Departures After Dan Houser

Konrad Serafinski, 08 February 2020, 21:31

Rockstar Games does not plan any more departures. This is what Strauss Zelnick, CEO of Take-Two Interactive, said when asked about this eventuality after Dan Houser left the studio. By the way, he stresses that the company has never been stronger.

GTA 6, BioShock 3? Take 2 Announces Return of its „Biggest Franchises”

Milosz Szubert, 08 November 2019, 12:14

In the report summarizing the second quarter of the fiscal year 2020, Strauss Zelnick, CEO of Take-Two Interactive, assured that the company currently has the most ambitious production plans in its history. It's about new IPs as well as the continuation of old franchises.

Take-Two CEO Against Blaming Video Games; Science: He's Right, You Know

Julia Dragovic, 06 August 2019, 12:58

Take-Two CEO Strauss Zelnick referred to the words of Republicans, including Donald Trump, who after the events in El Paso and Dayton blamed video game for the shooting. In his corner of the ring, science is giving him water and tactical advice.

Take-Two Wants to Speed Up Game Development by Limiting Launch Content

Bart Swiatek, 19 June 2019, 16:44

Take-Two Interactive CEO Strauss Zelnick said in an interview for GamesIndustry.biz that games will be slightly smaller in the future. The development time is also to be shortened. In return, we will receive more post-release content.

Take-Two is Not Interested in Epic Games Store Deals

Bart Swiatek, 07 February 2019, 23:24

In the wake of recent controversies surrounding Epic Games Store, the CEO of Take-Two Interactive presented his stance on the issue of exclusivity.