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News video games 10 May 2020, 20:06

author: Damian Gacek

Microsoft Admits to Mismarketing Xbox Series X Presentation

Microsoft's recent presentation of games that will come out on Xbox Series X is behind us and it has raised controversy over the definition of the word „gameplay”. Xbox Games' General Marketing Manager Aaron Greenberg admits that they are to blame for the negative reception of the event.


  • A lot of controversy and dissatisfaction with the misleading advertisement grew around last week's show from the Xbox 20/20 series.
  • Xbox Games' general marketing manager Aaron Greenberg referred to the situation and admitted that Microsoft was at fault.

As noted by Eurogamer, Xbox Games' general marketing manager Aaron Greenberg referred to the controversy surrounding last week's show and admitted that the event's advertising activities lacked clarity.

During the presentation we got to know some of the titles coming to Microsoft's new console, and it turned out that players are forced to change the definition of the word "gameplay". The much anticipated AC: Valhalla trailer, which had little to do with actual gameplay, will leave a bad taste in the mouth of many a fan of digital entertainment. There's no denying that last week's show caused much controversy. This is evidenced by the number of 33,000 thumbs down below the event's recording.

And how do you rate the event?

One of Xbox fans stood up for the company, emphasizing that the statement did not only announce gameplays, but also trailers and curiosities. This was the comment Aaron Greenberg refered to on his official twitter channel.

The message states that the fans' reaction could have been different if Microsoft had not promoted the event before the show. He also openly admits that the misleading expectations of the audience were the company's fault. However, he stresses that they (Microsoft and its Marketing Department) will draw conclusions from this situation, which gives us hope for the future.

It seems that the trailer of AC: Valhalla and the way it was announced is largely responsible for the indignation of the fans. One of the developers, Ashraf Ismail, also spoke on the issue and admitted (at least to some extent) his mistake. You can read more about this in a separate message: AC: Valhalla Comes Under Flak - Fans Disgusted With Trailer.

Damian Gacek

Damian Gacek

Graduate of English Philology and English in Public Communication. He started his professional career as an English teacher. A member of Gamepressure since 2019. During this time, he has been writing for various departments. Currently, he mainly covers guides and occasionally supports the newsroom. He has been interested in electronic entertainment since childhood. When he was younger, he wrote a scientific article on video game translations. An enthusiast of RPGs and strategies, he also frequently dives into the depths of indie games. In his spare time, he is working on a book and learning film editing.


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