Bublar Group announced a few days ago that its affiliate studio Goodbye Kansas will prepare (in cooperation with DDB Paris and Eddy) a trailer for one of the upcoming Ubisoft games. The official announcement stated the price of such cooperation, which amounts to about 11 million Swedish crowns (slightly over 1.25 million USD). Such information is usually not publicly available, so this is one of the few opportunities for the players to find out how much the marketing of a video game can cost.
Production will start in October and the trailer is to be delivered early next year. We can guess that it concerns a title we haven't heard much about lately - including either Tom Clancy's Rainbow Six: Quarantine or Skull & Bones - but officially nothing has been said about it. It's also possible that Ubisoft is planning to surprise the players and the trailer will present something completely new.
"Bublar's subsidiary Goodbye Kansas has signed an agreement to produce a game trailer for the French game developer Ubisoft. The order value amounts to approximately SEK 11 million
The game trailer will be produced together with DDB Paris and the French production company Eddy. The production starts in October and the trailer is expected to be delivered in early 2021," said the information from the official document about the cooperation.
It is worth knowing that Goodbye Kansas has already cooperated with Ubisoft, among others on promo materials for Watch Dogs 2 and Ghost Recon: Wildlands. The company is also responsible for the trailer of Cyberpunk 2077 with Keanu Reeves shown at last year's E3.